Peep Laja
Hi, I'm Peep Laja. Yes, you need a good product, but it's not enough. You need to win on things beyond the product: strategy, narrative and POV, positioning and messaging.I explore how companies win on my podcast:Listen to How to Win with Peep Laja podcast. New episodes weekly.I do a lot of thinking, reading, and writing around business, strategy, and optimization. Mainly on LinkedIn, but I also send a semi-regular newsletter with what's on my mind on this stuff.
Subscribe here
About me
I love business. I do a lot of thinking about B2B strategy, competing, and winning.After working in software development, marketing and sales, I became an entrepreneur in 2007.I was mainly focused on general marketing consulting (SEO, PPC, CRO, content marketing), until I specialized in conversion optimization and was recognized as the most influential name in the business back in 2016. I've since focused more on business strategy.Since 2011, I built 3 companies: CXL, Speero, Wynter.Email me