Peep Laja

Hi, I'm Peep Laja. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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About me

I'm building a portfolio of companies, serving as a founder and my own angel investor. I use the profits from existing businesses to build new ones.

What's different about my approach is that I'm not acquiring companies or investing in startups. I build each business from ground up - from opportunity spotting to customer development to product-market fit. I take the business to millions in revenue, build a team, and eventually let them take over day-to-day business ops.

My businesses: CXL Agency, CXL Institute, Copytesting, Adeft.

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