Peep Laja

Hi, I'm Peep Laja. Yes, you need a good product, but it's not enough. You need to win on things beyond the product: strategy, narrative and POV, positioning and messaging.

I explore how companies win on my podcast:

Listen to How to Win with Peep Laja podcast. New episodes weekly.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. Mainly on LinkedIn, but I also send a semi-regular newsletter with what's on my mind on this stuff.

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About me

I love business. I do a lot of thinking about B2B strategy, competing, and winning.

After dabbling in software development, marketing and sales, I became an entrepreneur in 2007.

I was mainly focused on general marketing consulting (SEO, PPC, CRO, content marketing), until I specialized in conversion optimization and was recognized as the most influential name in the business back in 2016. I've since focused more on business strategy.

Since 2011, I built 3 companies: CXL, Speero, Wynter.

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How to Win

with Peep Laja

This is my podcast on B2B strategy, focusing on how to compete and win in saturated markets.

I talk to founders and business leaders about their journey, lessons learned, and add my commentary and insights on top.

New episodes weekly.

Follow the podcast on Apple Podcasts, Spotify, or your platform of choice.

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