About Peep Laja

The founder and principal of CXL (the agency and the Institute).

I’m an entrepreneur and a conversion optimization champion (I was voted as #1 most influential conversion rate optimization expert in the world). I’m passionate about driving change and growth through digital optimization.

I optimize, do quite a bit of speaking, write blog posts and books, organize conferences.

My unusual name (to most people) is actually pronounced ‘Pep Laya’. I am from Estonia, but live in Austin, TX (still spend my summers in Europe to escape the Texas heat).

I am devoted to growing the size and quality of the optimization community. You can always rely on me for help, and to call bullshit.

If you want to get in touch with me, shoot me an email at [email protected]

You should follow me on Twitter here: @peeplaja