Conversion Coaching by Peep Laja

Become a Conversion Optimization Pro with Coaching by Peep Laja

The in-depth coaching program designed to make you a conversion pro in 8 weeks

★ Master conversion optimization processes
★ Attract higher paying clients and raise your rates
★ Grow your business and make more money

NEXT COACHING PROGRAM start: don’t know yet

Learn how the top experts in the world approach conversion optimization

Plenty of people call themselves expert optimizers but few understand even the fundamentals. I have put together this in-depth and very hands-on coaching curriculum to give you the tools and mindset necessary to become a successful pro in the CRO industry.

You’ll not only learn proven testing methodologies and conversion optimization skills but will gain access to the same processes that I’ve used to grow my business into one of the top CRO agencies in the world.

Whether you’re a freelancer, an agency, or someone serious about a career in CRO, you’ll gain a set of skills that makes you an invaluable asset to your clients and company.


Grow your business, make more money, and attract higher paying clients

This program will enable you to either add conversion optimization to your current offering, or expand what you offer right now. This in turn will translate into new, cold cash. If you put what you learn here in practice, I promise at least 10x returns in the first year.

By doing higher quality work, you’ll be able to charge more. More than you might think. I will also teach you how to get new business, close deals, maintain long client relationships and price your services.

Build In-Demand Skills That Add Value for Years

This program is about teaching you an actual skill. This is not the latest fad, or a hack that you can exploit only for the next 3 months. This is about a real skill that is highly in demand – everyone and their mother want to hire optimizers right now. But there’s a huge shortage of talent.

Optimizers are polymaths – they needs to speak design, copywriting, persuasion, statistics, psychology, analytics and then some. So rookie optimizers focus on tactics (they read on a blog post), while true professionals have a structured approach to all of this. This program will teach you that.

Copy My Every Process: See How I Work

You’ve read hundreds of blog posts on optimization. That’s why you know that nobody is showing you how they actually work on a client project. But I will.

Watch me actually decide on how to go about a client project, set up data collection, analyze the data and pull insights out of it, turn those into test hypotheses and eventually fix or test them. My biggest learnings and aha-moments have come from observing the full process an expert uses. Now you have the same opportunity.

Become A Top 1% Optimizer

Mediocre people are dime a dozen. Every other high school kid is calling themselves an SEO guy, and the same will eventually happen to conversion optimization. Junk advice and rubbish blog posts are already everywhere. Soon every digital marketing guy will offer (or rather claim to offer) conversion optimization services.

That’s nothing to worry about if you’re among the very best – there’s always demand for the best. But you should worry if you’re not doing everything you can to become the very best.

Topics covered in the program:

Big Picture, mindset of an optimizer
Value propositions and offers
Persuasive design
People and psychology
Information Architecture
Best practice library and checklists
Optimization process and frameworks
How to conduct conversion research
Google Analytics top reports and data interpretation
Qualitative research: interviews, surveys, polls
Heuristic analysis
Mouse tracking and heat maps
Usability and user testing
Landing page optimization
Optimizing forms
Conversion copywriting
Images & video optimization
Testing strategies
Numbers & statistics
Prioritizing tests
Developing test hypotheses
Biases and validity threats
Iterative testing and learn from test results
Post-test segmentation and analysis
Site speed optimization
Managing CRO project workflows
Selling CRO services
Building your CRO business
24/7 access to members-only forum
Private and group calls

What’s NOT included in this program?

– html/css
– javascript/jquery
– in-depth data science and statistics

basic front-end and coding skills are a must for setting up A/B tests, you will not be required to code in order to take the course. If you’re interested in learning html/css or javascript/jquery I’m happy to point you to the right direction.

Note: Coding skills NOT required for this program.

How The Coaching Program Works

This is a true coaching program, which means that it’s interactive, and requires your active participation. We will be optimizing an actual website. If you’re not ready to take a proactive approach to learning, look somewhere else. This will be intense. I am serious about helping you become a top 1% optimizer.

✓ Two live webinars per week (screenshare sessions, watch me work)
✓ Put theory in practice right away: we’ll optimize an actual website, week by week
✓ Get assignments and feedback to your work
✓ 3 month All-Access membership to the CXL Institute (worth $897)
✓ Ask me anything: Live Q&A twice a week
✓ Access to private members-only Facebook group
✓ Become a CXL certified optimizer after you pass the test

After you join the program, you will be added to the online members-only forum. That’s a place for non-stop discussions and learning between you guys and myself.

In addition to ongoing forum discussions, we have 2 weekly live webinars (typically ~10am EST). We do screenshares, I will do actual optimization work and you can see what I’m doing, what I’m looking at and why. We’ll dig in the data, and have an ongoing Q&A session. Each webinar is between 1 and 2 hours. Each session is recorded, so you won’t miss anything if you can’t attend live.

You also get access to written learning materials + videos. I will add new content as needed.

Each week has a different central theme, and each week you get an assignment to work on. This way you get to practice what we learn – and get feedback so you can grow. Afterall, we’ll be optimizing an actual website.

Here’s the birds-eye view of the curriculum:

Week 1: Intro to CRO, Best Practices, Understanding the CRO Process
Week 2: Heuristic Analysis, Google Analytics Health Check
Week 3: Setting up Qualitative Data Gathering, First Set of Tests, Wireframing
Week 4: Google Analytics for CRO
Week 5: Mouse tracking, Session Replays, Form Analytics and User Testing
Week 6: Qualitative Research Data Analysis – Analyzing Surveys, Polls and Interviews
Week 7: Prioritizing and Categorizing Hypotheses, Creating a Testing Roadmap
Week 8: Testing – Implementation, Strategies and Statistics, Conducting Post-Test Analysis
Bonus week: Running and marketing a CRO consultancy

At the end of 8 weeks, you can take a certification exam. If you pass, you’ll become CXL Certified Optimizer that will help you land a job, or win over clients. I will personally refer you business.

Want access to my previous students?

I’ve run a similar coaching program six times now. Ask me for references, happy to connect you to my many graduates.

Next program starts unknown. I will announce it on my email list. Join on the CXL site